WordPress is an open source solution with a complete CMS with which writing content is a breeze.

In terms of content strategy, the amount is not enough, no. Whether in terms of volume of content, or the number of keywords you stuff your articles. What matters is

·         The production of a qualitative content

·         Qualification of its presence on the Web as a "authority", a "reference”.

Nevertheless, if it is properly indexed and interpreted by the indexing of Google and other Bing and Yahoo! robots, certain actions must be pre businesses.

Actions related to its configuration are accessible to all and that we will therefore present through this series of -

Tips for optimizing a WordPress website for SEO...

1] Choose a natively optimized theme.

If the back office of WordPress is common to all users, its theme can be forever changed, and for various reasons with a need for graphic customization. But these changes can also occur on a purely technical level, especially to optimize even more than it already is for SEO. However, if the CMS is now so popular it is because it is easy to use.  Fortunately, some SEO enthusiasts have developed themes that are SEO friendly which will greatly facilitate the work of all those who would not be comfortable with web development.

2] Install or adequate plugins

There are many plugins for WordPress, including a few that have become essential in order to optimize as it owes its SEO. 

3] Determine your categories and sub-categories

We cannot stress enough on whether the importance of a properly structured content is in the interest of the reader or the search engine. Set in this context your hierarchy of categories and subcategories so that your future articles are published immediately or in the good sections of your site.

4] Configure the syntax of the URLs

Whatever are the Open Source solutions used to develop a site, SEO fundamentals remain unchanged. Therefore, it is essential to ensure good information metadata pages, which can be done easily with plugins. However, rewriting URLs shall require some initial adjustments and adoption of best practices to be applied in the preparation of each item.

5] Facilitate the indexing of the site

 Just know that the sitemap.xml aims to improve the indexing of a site and its pages to the search engines. Again, it is through a plugin that we will proceed, at least if you chose the All in One SEO Pack  , WordPress SEO by Yoast offering natively can automatically update this file. Not very original, the one that we chose is called Google XML Sitemaps. You'll easily find it on the official website of WordPress extensions.

6] Abandon blogroll

Over time if you have developed partnerships with other blogs, it is to your credit. However, if you want to make them profitable; do not attach the links to their sites in traditional blogroll . Rather prefer to build a page where you can insert the anchor of their choice in a short description. This practice will not only give better value, but at the same time reduce your number of outgoing links in a blogroll that are broken down by default on all pages.